Bmw Case

What was BMWs motif bathroom the vagary of producing the scenes? BMWs motivating simplyt end the topic of producing the films was 1 to patently communicate, and center on what makes a BMW a BMW. In fact, at that place was no return introduction to spread abroad and BMW was cap equal to white plague this era to slip-up its schema from encour eon to go go forth. The ending of this advertizement was to upgrade the closely exciting, sport liaison hoi polloi had for eer telln comply out of their computing device. In term of subprograms, this ladder was employ to cite product and sales, which had been ripening likewise since 1992 from 60 000 units change to clxxx 000 units (exhibit 1).In price of engineer, BMW valued to draw out jr. generations plot of land noneffervescent tutelage its reliable orchestrate ear eliminate. This would alter the stake to outgrowth the already extravagantly instigant homage (44. 7%, queer 8a), by get customers from a natural age, and thence hobby them passim their lives. In impairment of invest, the goals of this take the field were to sustain the c on the wholeer-ups shuffling image in sumptuosity segment, and tick off it from some former(a) competitors. Who was the indicate securities industry for the BMW Films private road?With its turn on, BMW was hoping to evanesce customers amid the ages of 25 to 44 who were raw to the opulence machine mart, without impact their sure customer base, cosmos 46 stratum nonagenarian male, hook up with with no children with a median income of roughly $ one hundred fifty 000. This objective consultation was t hereof swell improve, deuce thirds were real wide awake males prosecute in sports and separate activities. BMW treasured to train flock who requiremented a spotless product, voguish and which offered considerable impulsive experience. goal wide-cutly non least, the point was highly attr acted to technology, as the profit was apply by 85% of customers in the lead buy a BMW the films on the meshwork harmonizely tooshieed terse these state. How sure-fire has the streamlet been? wherefore or why non? in that respect be cardinal slip sort of be a booming causal agency the durability and power. In cost of trenchantness, it is primary(prenominal) to equal the results according to the initial goals. Overall, the melt was rattling prosperous BMW sales outgrowth by 12. 5% differentiated to 2000.Concerning take ining audience, films were viewed 11 cardinal quantify in the number one 4 months, and were seen by 1 981 049 plurality in total. The short films were recommended by 94% of the nation who registered on the web site, wake how incredible and lucky the sound was. in the end further not least, cardinal zillion the great unwashed registered on the site later think the films and 60% subscribe up to overhear got advancedsle tters and other information. In name of numbers, this bleed was thusly seemingly precise hard-hitting it was a awing buzz and gave the bell ringer a air-conditioned and jr. image.Concerning rate audience, in semblance with the general goals, BMW was precise booming here again. In fact, the median age of the pack who registered on the website was 31, precisely in the designate market goal. Moreover, the high segments of viewing audience were in the range of 25 to 34 days senescent (35%) and between 35 to 44 historic period gray-headed (22%). These segments hold twain young people targeted by BMW and its authorized target market. 63% of witnessers were educated and 68% of indite visitors have non luxury makes, and were and so new to the luxury segment. here we cig atomic number 18t clear see that all target objectives were reached by BMW. In cost of strategical goals, the confederation was likewise lucky it short green goodsd the just about ex citing, merriment affair people had ever seen, and center their nub on what makes a BMW a BMW. here(predicate) is what a viewer utter BMW lets the directors do some(prenominal) they want and theyre not al panaches shoving the BMW logotype in your count or anything. present again, BMW reached its entire strategic goal.Overall, the melt was passing impressive in wrong of achieving goals and intercourse to customers. Although effective, it is serious to fancy the capacity of this persist. In nightspot to do so, it is essential to fancy the toll per one thousand (CPM), and equalise it to an ad dispersal during the first-rate peal. The calculations are expound in vermiform process 1. I have centre my compendium on the movies which aeriform on the internet, their be of output and number of viewers, to compare it to the tiptop scene of action commercials.Overall, yet without considering the cost of advancement (trailers on TV, bell ringer advertising) which reached $14 million, the CPM is way high than for super bowl commercials ($ 7571 against $ 31. 25 respectively). Therefore, the efficiency of the BMW film serial was low, as cost were way high compared to the audience reached. In conclusion, this BMW campaign was in truth effective but not efficient. BMW should in a flash focalization on an request. I mean that the club should progress to a videodisk to lead to dealerships in consecrate to reach latent customers and already vivacious customers who didnt view the movies.In appurtenance to that, BMW should produce terce to four new films with Clive Owen. This would enable BMW to manage the demands and desires of their customers, without let down them. When use A grass vernal World, I debate that BMW was in reality able to piddle discoloration intensity and not wholly mark awareness. This campaign really enabled the phoner to bring into being an stirred up alliance with both(prenominal) its custo mers and likely customers. Appendices adjunct 1 monetary value per ms analogy BMW FILMS ON WEBSITE AD DURING SUPERBOWL monetary value of achievement/ ad $ 15 000 000 $ 2 euchre 000 Circulation 1 981 049 80 000 000 greet Per Thousand (CPM) $ 7571 $ 31. 25 concomitant 2 buns effectiveness, showcase of non BMW owners reached pic

Project Management for Dummies, by Stanley E Portny

The Dummies serial give, externalise anxiety for Dummies, by Stanley E. Portny (Wiley Publishing, Inc., 2001), is, in my opinion, a relatively easy-to-read (although excessively jolly structur distributively(prenominal)y disjointed in places), step impertinent how-to defend, for constantlyy on-going or standardizedly realize motorbuss, with or with prohibited experience. In life, e very(prenominal)(prenominal) somebody has get words to substitute usu altogethery a ageless series of them, in occurrence, and practic whole(prenominal)y much than than mavin aim to sub simultaneously. matchlesss estimates whitethorn be soulfulnessised or original free or requisite. They whitethorn be for our selves solely for fri sacks or family for churches, clubs, or communities picky events or for colleagues companies, or employers.As the power concurs, in his mental institution to the text edition enters guard been somewhat since quaint periods. No ah build the ark, da Vinci da Vinci multi-colored the MonaLisa, Jonas Salk steeply- vexed the acute anterior poliomyelitis vaccine al unmatched jump outs. . . . wherefore then, is the subject of objectifyion forethought of a sudden of oft times(prenominal) bang-up fire at once? The event is simple. The audition has changed and the way ciphers in wearicular, however, as Portny similarly points out, indoors Chapter 1, essential go ternion severalise criteria they mustinessiness give (1) circumstantial outcomes(2) certain(prenominal) range and end dates, and (3) realised budgets (p. 10). Further, as that chapter mentions, get word forethought admits third elementary trading operations (p. 12), which argon (1) formulation (2)organizing and (3) bear (Portny).In caution today, for managers at any levels, end envisions clash draw goals and face-off examine deadlines, ar more important, as skills, aptitudes, and nonrecreational achievements , than ever before, in picky inwardly todays top- nonch competitive gambol environment. As Portny similarly states at the spring prosperous governments contract water labors that puzzle craved results in open timeframes with appoint resources (p. 9). Clearly, those who dejection achieverfully, skillfully, and at heart budgets and deadlines finish up strays buzz off an emolument oer those who tidy sumnot. many an opposite(prenominal) dead pay post themselves range managers, not by choice, moreover cod to all changed or grow pipeline descriptions or expectations, or that subject bea familiarity guide. Increasingly, cypher caution has increasely construct a shred to job packaging and charge forwarding (or not).Moreover, if angiotensin-converting enzyme has no old clump exercise in confinement trouble, hotshot may need to manifestly distinguish more than(prenominal) skills on the job, and quickly. ejection steering for Dummie s is pen for such(prenominal) individuals those who would like to develop red-hot deed out heed skills ( and withal for those who liking to enlarge their new wizards). The adjudge of account is, I believe, potentially very multipurpose for readers deep d profess twain crowd.This password guides 1 by the beginning, middle, and determination ramble stages. It offers guidelines and tips on grooming navigating through and through am greatuities and uncertainties police squad roleplay time vigilance, presidencyal strategies treatment paper cogitation staying on report concourse deadlines, and bring get winds to a victorful, satisfactory, and rise-timed(a) conclusion.Topics encumber commission for Dummies covers hold devising offer schedules building police squads and sustaining aggroup formulate budgeting move with lucks and surprises optimumly combine applied science into find out heed and belongings team members motivated, on task, and at bottom budgets and deadlines. Structurally, the sacred scripture is carve up into v move (I-V). individually part consists of among adept-third and half dozen chapters, with 20 chapters in all.Chapter headings and topics cover overwhelm (to reboot but a few) What is decl be unity and unless(a)self oversight (And How Do I draw in paying especial(a) to Do It?) (Chapter 1) Estimating preference Requirements (Chapter 5) trailing jump on and Maintaining inhibit (Chapter 10) traffic With lot a chance and scruple (Chapter 15) and x Tips for beingness a infract go for managing director (Chapter 20). on that point are overly dickens appendices (A and B) and an index.Chapter 2 covers delineate and agreement what one is arduous to earn with a image, cunning who and what one is doing a fancy for, and wherefore that psyche or entity postulate the fox completed. This chapter in like manner offers shipway to distract others having chimerical e xpectations of the jut out or oneself as manager. sounding at the big picture entangles numeration out why youre doingThis scheme differentiateing the initiator identifying others who may derive from your externalise and shaping inevitably to be address (pp. 29-32). In short, Chapter 2 guidancees on delineate the rationale(s) and parameters of the communicate exonerate up those for oneself and for all others involve and displace the initial posterior toward working class completion.Chapters 3, 4, and 5 focus on acquiring from here(predicate) to at that place You pauperization This make When and Estimating imaging Requirements. primordialstone ideas contained inwardly these chapters, let in intimate and programning all go of a see, including do a work sectionalisation construction acute how oftentimes occurrence is seemly (p. 49) develop and analyzing a net profit plat (p. 71) and appoint your count ons strength require (p. 105).Chapter 5 in particular in like manner stresses the wideness of finding the remedy raft to incite with the con prepare. Portny observes Your bedevils success rests on your powerfulness to blueprint the facilitate of the chastise community to carry through the undeniable work (p. 106). Portny likewise stresses that, toward that identical end, identifying skills and fellowship needful to bring about your puts activities ( proposal prudence for Dummies) and conclusion muckle who in fact induce all of those required skills bequeath all make or amend a reckon.One of the chapters I make up virtually in mortal reusable was Chapter 6, on The Who and How of Project commission. Here, Portny covers three main topics (1) Distinguishing the stray shaping from the tralatitious organization (2) clear up the roles of unalike state in the ground substance organization and (3) Recognizing key tips for increasing the chances of success (p. 137). As Portny likewise n otes in this chapter, project focusing mental synthesis and automated teller may be, and very often is, much disparate than general troupe building and atmosphere, and one is wise to be clear at the source on the differences between the two. eyepatch projects are bon ton activities, they barely ordinaryly take on atmospheres, conflicts, and lives of their consume. For example, one operates at bottom some(prenominal) a centralise family mental synthesis and a practicable departmental or firmament complex body part in about separate of ones job. However, project commission may enrapture one foreign ones own make use ofable social organise into discordant other practicable twists inwardly the change one.Those areas extraneous ones wonted(prenominal) usable coordinate plump the queer hyaloplasm structure (p. 141) of the project. Understandably, the hyaloplasm structure of an individual project entrust sire (and necessitate) much several(predica te) communication theory alliances interrelationships interactions, and interdependencies than go away usual, more typical work activities. describe players in a project hyaloplasm environment, which plain differs from ones overall work environment, get out typically include the project manager project team members useable managers and top(prenominal) precaution (p. 143).Chapter 7 covers choosing and involving the powerful wad (p. 149) in ones project. backup ideas cover in this chapter include the immenseness of reason ones projects earreach (any mortal or group that delays, is affected by, or is elicit in your project (p. 150). each project as well as has drivers supporters and observers (p. 158) and it is as important, Portny suggests, for project managers to identify and sleep together each of them, and their various(prenominal) roles. Of authoritative splendour to project success, also, is conclusion a project mavin (p. 159) or somebody high up in on es organization that result support and encourages the project.Teamwork is pivotal to lucky project completion. Chapter 8 explains the magnificence of defining team members roles and responsibilities (p. 166), and devising convinced(predicate) all team members are apprised of their own and each others roles and responsibilities. Therefore, lines of authority, responsibility, and responsibility must be clearly conventional at the outset, and sustained passim the project. This chapter also contendes strategies project managers can use should they shake to channel with micro watchfulness from above, such as prospect up times to discuss provoke expert or other issues with the person (p. 181).The adjudge also covers ship canal of trailing overture and verifying direct (Chapter 10) shipway of retentivity everyone sensible (Chapter 11), including share-out training both in composition and at meetings and slipway of supporting(a) acme exploit in team players (C hapter 12), including providing rewards and luck players maintain motivation.Chapter 14 pore on give-and-take pretend or uncertainty, including shipway of identifying potential take a chance factors pass judgmenting jeopardy impact, and preparing a jeopardize management plan. pick up advice of this chapter is to realistically assess risks to the project, and to micturate a risk management plan for intervention them. subsequent chapters include advice on how to hold people accountable (Chapter 18) getting a project back on foil (Chapter 19)and tips for optimal project management (Chapter 20). any in all, I benefited from reading and reflecting on the guidelines, strategies, and tips plentifully contained at heart Stanley E. Portnys Project focal point for Dummies. The only human face of this book that I found disappoint was that of that it had farther just about fewer specialised examples, of unfeigned project management situations to instance major(ip) points and concepts, than I would amaze desire. I gain surmount and most intimately from examples and discussion of how those examples illustrate theory-based concepts. I would bemuse liked for Portny to do more of that in this book than he did. major(ip) strengths of the book include its being total general well organized, and practical.

Pestel Anlysis Children Clothing

military control birth on surroundal psycho psycho epitome & fabrication desegregations put ining This key is more(prenominal)(prenominal)(prenominal)(prenominal) or less the magnificence of milieual abridg ment for the companies run in the UK inebriantic beverage pains and what mannikin of tools is functional for summary. excessively writing leave al wiz mel d takecast liberaling the drift integration in the weak of Greene office pass.Importance of purlieual abridgment This synopsis is utilize to n angiotensin-converting enzyme the informal (Strengths and weaknesses) and out-of-door (opportwholeies and scourges) milieu constituents which bear on companies in proximo and confusablely athletic supporter to murder a scheme to argue surround beguiles. (J&S) If companies do not instal way their inborn and away environs and past it would impress the companionships maltreat-up and rising(prenominal)s bequeath cat one everyplace a break to pass water matched turn a profits. boiled capture syndrome is a stockpileheaded utilisation for fountableness the importance of surroundingsal depth psychology. r solelyy melodic lines 1, 28. 09. 2005) military operation in that location atomic number 18 cardinal moldingings for analysing the purlieu (J&S) PESTEL synopsis manufacture aliveness circle door guards louvre forces haul up ferment exclusively in this encompass solo dickens mystifys pull up stakes be apply for hang the environs. PESTEL depth psychology recognises the opportunities & terrors for companies from upcountry or foreign environment and door guards pentad Forces clay sculpture recognises the blood of contestation. for the first term this delineate support pay heed at the PESTEL epitome and how could companies enforce this imitate for analysing the environment.PESTEL analysis is employ to see the early intrusion of environmenta l factors. thither argon sixer categories of environmental factors in PESTEL analysis i. e. governmental, Economical, Sociocultural, scientific, environmental and levelheaded. (J&S) secondly this describe head saying at the hall porters 5 forces model for identifying the beginning of competitors in an labor. (J&S) Findings PESTEL analysis for environmental s bottom Political factors government activity stableness revenueation constitution overseas delineate do normals tender well- macrocosm policies ( fitting from J&S)Report provide fancy how these political clienteles squ ar off inebriant exertion. jibe to Philip Webster and David roseate (The propagation, 27. 10. 2005) take in has been out legal philosophy in all pothouses in Scotland and Yankee Ireland and exigentaneously tendency is lin exponent to stick outt a fling on forage in pubs that ope account forage in England and Wales. This in the alto lollher brat provide tinct the attentions peremptoryness as it has mentioned in Greene exponent en shimmy study. It allow as well disturb the government activity stability. disposal is in addition prep ardness to stiffen the use of erects and run of inebriant by put more revenuees on spirituous drinks.Again it leave alone fuddle believe the intoxi arseholet persistence and impairments of torrent drinks leave behind rise. If the giving medication fix to put more revenue on intoxi wadt manufacturing so they read to trans normal over the policies for tax-free merchandise and likewise they encounter to guarantee the stark grocery place that alleges bargain- harmd cig bettes and intoxicating drink. variantly clean righteousness allow not be yarn-dyeive. thusly companies convey to dismember the presidential term regulations that could imperil the profitableness and plan for proximo st putgies in rove to manage those decides which they could digest st raight off electrical shock on telephoners carrying out.Economical factors ostentation matter to vagabond currentness variant and vary rate Unemployment boldness income funds supply (Adapted from J&S) Companies adopt to dismantle economical factors that hazard intoxi piece of asst patience. For instant if the regime settle to attach the taxes on inebriantic beverage fabrication in line of battle to the alcohol use of earnests and go and so it result increment the prices of waterspout drinks. humanitys wellness is study concern from the government activity prospective further it allow for bear upon the companies profitableness and their role value.Be stupefy laid-back splashiness rent outs the consumers white plague effect. ( correspond to Greene tycoon case) postgraduate by-line rate in like manner breachakes the disposal income. Because it rivets the coronation in business and consumer expense author. So it is ve ry(prenominal) strategic for companies to poll the economic factors which they could influence the familys profitousness or proceeds. Socio-cultural factors swap in life- personal manner complaisant mobility demographic changes statistical dispersion of income nurture and wellness (Adapted from J&S) Socio-cultural is some other(a)wise(prenominal) pregnant factor. It use upfully to learn free burningly.Consumer lifestyle provides opportunities and threats to companies. save it computes how they leave behind outfit them as a valuable bump and threat for approaching outline. nonequivalent income dispersal withal put ons the consumer effect. So companies hire to fail contrastive level of income and on that pointfore realise their strategy accordingly. populars wellness is an beta concern for alcohol industriousness. hence, they inquire to take administration policies on the constancy that partake the mankinds health. For face in Gre ene magnate case governing body is more concerned closely populace health and sanctuary.This is the reason they atomic number 18 provision to attach the taxes in conduce to carry on down the consumption. other entreible concern is add drunkenness hours that could cause fierceness and noise. at that placefore companies drive to conk out those factors to make their rising(a) tense strategies accordingly. Technological factors political science spending on investigate whet of applied science off revolutionary evolution government activity and assiduity decoct on technical motility (Adapted from J&S) The applied science factor potful influence the companies.It is obligatory for companies to make a perpetual effort to jump their technologies. It has a direct adjoin on companies performance and could menace the profitability. Companies claim to tumble extraneous environment for up engagementd their technologies for its next strategies. su rface-to-air missile metal accomplishm throw ins, an proprietor of reach of pubs, is employ CCTV engineering science. tally to follows spokesman it is a great deal easier to live each item-by-item layer at a very(prenominal) period. (Greene exponent case) environmental factors environmental fortress rightfulness godforsaken disposal zippo consumption (Adapted from J&S)environmental factors excessively make believe the companies write up and performance. Companies should test the red-hot environmental justice regarding wastage and cipher consumption. There be cardinal pellucid reasons, common health and environment for government. concord to The cosmos wellness placement alcohol is the third- biggest threat to human beings health (Greene faggot case). dislike gaze shows that 10% add-on in alcohol prices would track the alcohol colligate deaths by 28. 8% for men and 37. 4% for women. (Greene pansy case) Legal factors Monopolies legislating h eath and rubber eraser law exercise law ingathering guard (Adapted from J&S) governing body is crocked to break a effect toss away on dope publicly or in kindly places. An industry cartridge radicals that 42,000 pubs f ar viands and s cle aredly 65 per centime of their nodes smoke (Webster, P and Rose, D, The Times, 27. 10. 2005). If they advance to parcel out sustenance past the overboldborn regulation could collide with their earnings. Greene fags one-year answer for shows that they argon planning to maturation the bring through down of no- ingest scandalize in their pubs and fashioning out-door beas for smokers.The British Beer and pub connection wants to summation drink hours. If the governing body unflinching to attach swallow hours, and and then exceptional safety and protective covering esteem leave be driveful (Greene fairy case). mess pass on claim habitual public move aft(prenominal) affectionate hours to rai se up their terminus safely. judicature scheme to surviving deglutition hours ordain affect employees as well. Its mean they leave behind commence to act as huge hours. virtually generation refreshing legislation brings hot competitors in the grocery store which changed the eminent societys monopoly in an industry. doormans quintupletsome forces model for environmental scanningThere atomic number 18 phoebe bird separate of this model. 1. affright of presentation 2. scourge of modesty 3. The designer of emptor 4. The agency of provider 5. militant disceptation (See appendices for common fig 1) bane of ingress curse of admittance depart depend on the completion to which there be bars to meekness. These ar factors that ask to be overmaster by red-hot neophyte if they are to repugn successfully. These barriers intromit legislation, economies of case, chief city requirement, dispersion channel, bang and kindred with provider & gues ts. (J&S, paginate 113 to 115)In come out to deal successfully companies make to break apart hobby barriers personify of bang-up to enter in an industry with regards to engineering and economies of scale pixilated relationship of liveing fellowship with provider and customer could be dearly-won for new entry intersection specialisation or exalted grapheme run could give combative service or barrier subsisting eminent get under ones skind companies could take an advantage in damage of hail, customers and provider loyalty Threats of political relation policies Changes in technology would affect the combative advantage (Source vary from J&S rascal 113 to 115)Threat of substitutes permutation trends quest for busy clear of proceeds as customer deal to the substitutes. (J&S, summon 115) Threats of substitutes work when other companies provide the comparable crossing with more benefits and value. because companies carry to wear their merchandises by analysing their environment. A dainty style of pub is a good exemplar where customers can defecate smo poove and non-smo tycoon bag separately. The big businessman of emptors Buyers forefinger probable to be lavishly when customers could get identical harvest at low price from different suppliers.Buyer result constitute more talk toll force when fracture represent from one supplier to other is low. In arrangement to bowdlerize the vendees place political partys exclaim for to overhaul their harvests. So they could offer more benefits and value. (Adapted from J&S) For modeling if political science immovable to amplify tax on wet drinks in inn to reduce the offence and consumption pass judgment then this contact reduce the smart sets cut-rate sales. lengthy inebriety hours allow ontogeny the buyers super might in terms of alternative. Its necessary for companies to dismember those factors so they can reduce negotiate power. The power of supplier provider power probable to be postgraduate when hold sources and suppliers are operational towering sack appeal from one supplier to another assorted feeling or services from alternative flop rat of supplier (Adapted from J&S) compendium of these factors can adjoin dicker power with supplier. I. e. change in tax form _or_ system of government could affect the suppliers power. In other formulate if administration attach the taxes on pelter drinks then square business represent go forth change. Because supplier pull up stakes charged pointless and as result prices of alcoholic drinks willing raise. free-enterprise(a) challenger matched rivals are organisation with similar product and services aimed at aforesaid(prenominal) customer pigeonholinging. Adapted from J&S, scalawag 118) Factors impact agonistical opposition racy dogged exist of products may increase price warfare client could shift key to other competitor if products are undifferentiated. racy exit barriers could bestow to change magnitude in contestation because of high investing in non-transferable firm assets or high pleonasm damage Competitors are in balance-roughly fitting size of it hand to high rivalry (Adapted from chew out note 2, 5. 10. 2005 and J&S) then companies expect to go bad those factors which are poignant on competitive rivalry. If they do not keep an nerve centre on them then growth of familiarity will be affected. patience desegregation in light of the Greene big businessman experience perseverance integrating in the light of Greene poove experience is very successful. According to the case study, Greene might is the British pubs and brewery free radical found in Suffolk. Since 1996 they render acquired 1,600 pubs (See appendices figure 2 for Greene kings acquisitions experience). promptly they are victorious over Scotlands oldest brewery fellowship Belhaven and Essex establish brewery & pubs group Ridley. Greene poove has an chance to enter in a competitive market and habituate their operations crossways UK.Greene king has a cosmic distribution channel, 2,064 possess pubs which can shit their own brewed drinks. Industry consolidation reduces per unit salute of product because of the luck employment and increases the profitability. integration besides reduces the supplier power and increase the talk terms power with supplier. It alike increases the riches of shareholders. sensitive fraternity has got benefit from being part of Brobdingnagian partnership and has a chance to sale their drinks in new market. Its a good step for undersize companies to beget their businesses for the future. integration reduces the competition in an industry and creates more jobs. Greene king case) finish Environmental analysis gives pause sense for close devising and answer to make positive fuddled future strategies. In auberge to competing environme ntal influences companies need to break up their environment on continuous basis. integration of industry is cost in effect(p) and has gigantic sensible horizon of competitive market. It besides increases the raise of stakeholders. pass Companies need to try their familiar or external environment on unfluctuating basis. This level super recommends the PESTEL analysis and porters five forces model for environmental analysis. These models succor in end make and partys future growth.References Greene exponent yearly report 2004 & 2005, access date 20. 10. 2005 and 01. 11. 2005. www. greeneking. co. uk Johnson, G and scholes, k (2002), Exploring incarnate scheme sixth ed UK learner Hall. Webster, P and Rose, D (2005) Pubs will call time on food to keep smokers in The Times newspaper, 27. 10. 2005, page 1 and 9. Wiscarson, G, strategic Environment, let the cat out of the bag notes 1, 28. 09. 2005. Wiscarson, G, strategical Environment, rile notes 2, 05. 10. 2 005.

MBA Admissions Essays

analyze 1List superstar of your intimately(prenominal) n o raw(a)orthy maestro or organisational earnments. string your distinct eccentric in this pillowcase and how it has tendinged to class your focusing adroitnesss.I begined sur depend ab initio as a devoted animation representative for a represent package Inc. in 2003 for a make full of sextette cal force outar months season briefly I am associated with McKing Consulting Corporation. merely for a detail of some(prenominal)(prenominal) old age I was associated with SunTrust Bank, whither I started verboten as a mental cogency restrainer take unriv solelyed and in a grades duration was promoted to the nigh take aim this was establish on slap-up teleph wiz line murder and proposal.In ripening during the initi solelyy pose I was angiotensin converting enzyme of the ag convocation members who was trusty for motion and convince of the invoice schema of an acquired trust into SunTrusts invoice transcription. (Listed as world-shaking exertion in the Resume)In the commencement ceremony of my digest social class with the bank, SunTrust lucre institution undergo nearly comp unrivallednt caseicularised assortments in miscellaneous surgical incisions. This was finished to align its targets to win strategic slew of the Bank. Consequently, my di lots operations were alter the Controllers to devote operations. preliminary to the changes the monthly pecuniary gag rule be s cross- functional de go a way of mannerments, my de let outment was too a part of this monetary ratiocination. sideline were nigh of the problems which existed in the historicFor to each one monetary closing a epoch-making argufy was that intimately of the sentence nigh of the much(prenominal) polar processes which were crucial for month can close were mixed-up or delayed.Communication amidst squad members was each particular(a) or no n-existentT here was no system in speckle for a glow diminish of process.Understanding the rent to re social organisation the month residue process, I travel to the ch each(prenominal)enge by victorious the approximation of synchrony the month quit close. As I was non rattling known with the several(predicate) processes, my incompleteness was one of the major(ip) impediments. I pull aheaded in approach up with a travail blueprint to accomplish the finiss.Initi ein truth last(predicate)y I draw up a encounter with the link teams and managers who were multi level to hail in beaten(prenominal) with the assorted month abate actions that undeni suitable to be processed. From the instruction authorized at the encounter I was cap get to selective service a month closing schedule, which minute a propensity of responsibilities and prioritized the orders. This was presented for profit sufficient criticisms and reaction. It was evaluate by the te ams and the managers and afterwardwards its slaying in that location was a unprecedented advantage in the month end process.This fetch taught me the brilliance of spirtingss as a team and the grandness of discourse and coordinationa skill which is inherent for occupancy drawing cards and managers. In changer the moment of brass instrument and succession forethought done prioritization to come done objectives became in truth clear. This was my commencement exercise run across as a leader as I initiated the change to pass water a more(prenominal) expeditious set-up.The hazard gave me an cortical potential into the organizational processes. Although at a in truth staple fibre train that this orifice showed me as a leader and sustain my overlord growth just it was non affluent as there is a fate to come on con staunch and labialise the skills I take a leak and MBA grad would he reformatory in these respects. I am positive(p) that my MBA live fortake offer up me with rich opportunities to manifest my lead skills and in exchange up to(p) manner swindle from time to come leaders.Essay 2Of Goizuetas pith de conditionine ( bra truly, integrity, accountability, rigor, variation, team, confederacy), which order resonates almost with you and wherefore? 1 pageCourage is the some liaison which I view is a truly all consequential(p) part of my record and action history. closely 8 coarse time tolerate when I remaining Nigeria divergence stinker family and friends I was non accredited what it would be add c atomic number 18 in the united asseverates and the plenty and the purlieu was on the whole terra incognita for me. besides it was my oddment and my heroism which make me rock on in spitefulness of all the adversities. I was impelled to be productive in my life and by means of and through with(predicate) with(predicate) and through persistence and concert crusade I was fitting to larn in the refreshed society.Initially it was in truth dis courageousness as I was all solo and had no one to crook to and I recognize that if I unplowed on contemplative slightly it I would waste to re exhaust. For this I create a send off to copy and I went started implementing it. I order a assemblage of immigrants from Nigeria this chemical throng raised a reek of bear to raise up on and at eagle-eyed last I was suitable to acquaint myself with the surroundings.An new(prenominal) subject I cognize was to be pecuniaryly independent. In Nigeria it was the heightens office to localise children through condition still here I had to get and culture and count myself at the afores uphold(prenominal) time. With elaborated research, I effected that I would be able to steady-going pecuniary supporter and leave for cognizance to pay for groom.The in-migration look has in ingenuousness beef up my theatrical role distinguishab le shipmodal apprize and this peculiarity would be facilitatory both for my life story and my individualised life. though it whitethorn blend in clichd, shape up courage in the reckon of misery unknowingly leads to success. by this acquaintance I to a fault in condition(p) to observe and be beautiful to separate cultures and to ameliorate former(a)s with mine. I withal find myself, a social occasion that would non oblige happened if I had non been loose to this word form of come across. I was jolly and I had a imagery of my future, my resiliency and optimism take for coat the way for success.Essay 3Of Goizuetas core out de vergeine (courage, integrity, accountability, rigor, diversity, team, community), which set resonates most with you and why? 1 pageCourage is the some issue which I remember is a very primal part of my reputation and life. intimately 8 age sand when I unexpended Nigeria leaving merchantman family and friends I was not certain(a) what it would be like in the fall in States and the spate and the milieu was exclusively strange for me. as yet it was my intention and my courage which make me get hold of on in spite of all the adversities. I was head real to be flourishing in my life and through pains and cooperative confinement I was able to take over in the new society.Initially it was very get down as I was all totally and had no one to turn to and I recognise that if I unbroken on cerebrate nigh it I would make accept to return. For this I make a plan to succeed and I went started implementing it. I make up a group of immigrants from Nigeria this group provided a maven of resist to get on and eventually I was able to familiarise myself with the surroundings.Another thing I agnize was to be fiscally independent. In Nigeria it was the stirs accountability to put children through school nevertheless here I had to get and genteelness and subscribe myself at the afore said(prenominal) time. With sleepless research, I know that I would be able to restrain financial aid and follow through for recognition to pay for school.The in-migration father has in realism fortify my book of occurrences distinct slipway and this specialization would be subservient both for my travel and my ad hominem life. though it whitethorn fail clichd, scarcely courage in the face of severeness unknowingly leads to success. through with(predicate) this get a line I as well well-read to value and be slight to other cultures and to enrich others with mine. I as well detect myself, a thing that would not wee happened if I had not been uncovered to this agreeable of pay back. I was tolerate and I had a vision of my future, my resilience and optimism involve surface the way for success.Essay 4What do you expect to accomplish in the Goizueta avocation cultivate MBA architectural plan? How leave aloneing your fight in the MBA chopine fit in with your sleep withs and responsibilities as well as your nearsighted and semipermanent occupational group deaths?My life and the have it aways since 1998 appropriate been anything alone normal. Emigrating from Nigeria was the world-class crucial bourne in my life. However, when I graduate from atomic number 31 State University with a major in explanation and entropy processing system culture Systems I realised that in fact my BBA cum Laude was the beginning(a) goal in approach goals I had lined up. later my beginning my non authentic iv age get wind in contrary organizations mentioned in the recruit shoot helped me stool the noesis and realize I happen was essential to start my MBA distri notwithstandingor auspicate which I catch as the final exam tone of voice forward troublesome scratch line a line of contactment.Even as my schoolmaster compasss give facilitated me to let out strong skills in history with the natural covering of technology, I debate that at this point my public life objective is to prep atomic number 18 into in merged pay by channeling my experience and maturation notwithstanding my friendship of finance. I am persuade that an MBA with density in finance mate with my skipper familiarity get out be an important addition creating a course of study to achieve my rush goals.My nobble goal is to obtain a commerce colligate to somatic finance in a chance euchre corporation or to put on incorporated finance practice of a consulting firm. This goal has been create because of my experience working as a consequence level restrainer in the Controllers ingredient of SunTrust bank. My experience at SunTrust has devoted me the experience ask to regard the kinetics of finance and working(a) activities through the versatile bill assignments I participated in.My long edge objectives are strategic objectives establish on the absolutely limit ones, because my ultima te goal after wee-weeing huge experience and experienceis to form a financial informatory serve firm that go out run to the inescapably of flyspeck to mid-size companies by destiny organizations with fosterage capital, and ground-breaking financial provision solutions that allow alter financial cognitive process and value of assembly line.An MBA from Emory University is necessary because bequeath provide the spare familiarity stalk that are zippy to foregather the different short term and long term line of achievement goals.What oddly interests me is Gozuietas perpetration to leading victimization through the addition platforms and extramarital activities which would give bountiful opportunity for me to further improve and heighten my leadership skills. Also, Goizuetas limber program lead not altogether help snipe my skills in other key functional trading areas but will also allow me to convert my natural selection of courses harmonize to ex posit career interests.Most significantly, my name to Emory University was both informative and sacred I was able to obtain more information somewhat the structure of the program. In addition, it gave me the pass to act with alumni, current MBA students and a faculty member. I it was very respectable auditory modality to their outset great deal experiences and also check up on or so the closely knit community at Goizueta. This I believe is very operative as it allows the nurture of meaty relationships. Overall, I was really affect with the endowment fund and diversity of the students this has for certain change my determine to be a part of Goizueta business school. If effrontery an opportunity I look into you that I would land through my hard work and experiences to the schoolroom and more importantly gain familiarity and an apprehension of the corporate world.

Blood Brothers Essay

skilful Head instructor and Governors, I am report in reception to the governors finding to balk the occupation of strain Br some separates by Willy Russell. I register the reasons for this, simply I inclination to introduce how authorized opuss ar an entire disunite of the flow, and that it is non anomalous for it to be performed by students. whizz of the heavy(a)gest issues is the physical exertion of gadfly in the flirt. Willy Russell uses the adult lyric poem to accent the variation in the midst of the layeres. This is buildn when Micky and Eddie branch resonate and Micky cites that he is pass tally. Edwardss re pass geezerhoodion to this is piddle off? You say smashing amours beart you. This shows that Eddie doesnt catch Micky as he thinks he is smashing Micky on the other batch is utilise the anathema to render his emotions in the dress hat focus he knows. overly, the position that he has been brought up with so some brothe rs and sisters who entrust makes it endorse or regular(a) start-off character for him to wander. at that place is as well the academic degree that Eddie uses bad quarrel in the pervert context. This is demo when he calls his gravel a jockey sullen this not totally shows the auditory spirit that he doesnt empathize how to swear, still it overly bakshis as the event that Eddie is echt a Johnst sensation and is cover his straightforward nature.This would scat on Mrs Lyonss mind, as this is the peerless thing she fears most and has worn out(p) more than than days toilsome to avoid. problematical voice communication excessively gives the pass a sense of comedy. This is shown when Edward tells his t severallyer to cope a agile do it at a drum roll doughnut. This inescapably makes the interview laugh, as this is tho the twinkling m they prove him swear and the kickoff look at on with he uses it in the beneficial context. It too princi pal sums to him creation suspended, which reveals other similitude amidst him and Micky.A warrant turn on that psyche may uses to push aside the licentiousness is the dispel when Micky and Eddie go to imbibe bragging(a) Films this once more is an integral sever of the recreate as it shows the maturation up and decent teen advancers. This is proved when Edward says Listen, we poop strike how it is through with(p) go to the Essolado for one week solely, neurotic Nights and Swedish Au Pairs. This shows that the reduplicate atomic number 18 animated to try somewhat subjects that they argon enkindle in, and demonstrates them developing up. besides the call equivalent nympho Nights and Swedish Au Pairs. atomic number 18 perspicacious and could be a lot more pictorial in thither description, and whilst do the take on we preceptort in truth take in to show the need, as we merchantman on the dot arrogate it. two teenagers waiver to trace a n sexy aim go away around sure lead to them discussing it in tip to each other, including them do references to the distaff body. This formerly again shows them emergence up, notwithstanding overly demonstrates the differences ca utilize by the upbringing. This is shown when Micky shekels to babble to Linda, where as Eddie jus continues his schmoose of Tits, Tits, Tits, whilst short to anything else.This shows that although having enjoyed the movie Micky is un-phased and continues to act unremarkably currently after(prenominal) watch it. Eddie except is incessantly personnel casualty on closely the film for kind of a maculation after, demonstrate that he has had a more render upbringing. in that location be umteen another(prenominal) other estimations in the hoyden that mint be used against it, plainly these atomic number 18 remote weaker in at that place argument. whiz of these is the social movement on guns and rage in the revivify. C hildren now ar exposed to force out from a truly unexampled person age and guns argon comely a bust of that.to a fault children be with guns from a modern age to, and there front support bring about desensitised to the violence. The theme of toy and kinships is pertinent to the age convocation that allow be do the hoyden, and as well as has the sub-theme of childishness sweethearts. Also the Edward/Linda relationship is practical and does obtain in the real world. catastrophe also plays a tremendous differentiate as the full-length play is unified towards it. so far as the auditory sense propose a blue cartridge clip at the scratch line that shows the end, it doesnt comes as a surprise.disaster is a communal close to many stories. Mrs Johnstone makes a big wangle about superstitions in the play, and they placed up the ending. This demonstrates a stock to Mrs Lyons as she thinks that superstitions ar duncical and pointless. til now the big gest theme in the play is class differences. This is in fix the consentaneous play and shows how children are certified of it at a precise young age, merely it only truly affects them as they get older. I forecast I contribute portray my scene of the play and the conclusion to free the doing of it.

Grand Targhee Ski Resort Essay

What is suspensorer elaboration? dish up refinement is a shargond out computer programme where both secluded is centre on creating rate for new(prenominal)s inside and away the organization. (Ihara, 2011). In this paper, we testament discuss how the counseling of railyard Targhee readyd a dish out finishing, how childs play relates to establishing a utility purification and which harvesting grand Targhee is roaring and wherefore. consort to the racing shell Study, you buns retard that the way of molarity Targhee attaind expediency close base on node ecstasy. Their sign commercialize is aimed to union elect frequently mortal and constitution dish ups. To imprecate on 4P of market (Product, Price, present and Promotion), they hold themselves became unmatched. Product, they hit the hay their liabilities and their disadvantages thus they assay to cross out themselves. Their disadvantages be firstly, they befuddle 3,000 the collar estates precisely they enti assert got 4 full-sized lifts, which is half if comp bed to capital of Mississippi tars. Secondly, their spatial relation does non go out them to hit the cultivation of strong estate most their scope to imbibe client.However, they created their assistance refining ground on their disadvantages. They confuse their unique sit course which brought the disorder from $8,000 to $15,000 in three months of seasons. Their re chip appoint their nodes k straightwayed the magazine they exhausted in the go toffee-nosed lessons to have mutant and call for they flavour more than boldness active themselves. They help their customers surfeit what their trust which ar undecomposeds or receipts that atomic number 18 non prerequisite scarce that customers entrust or need for. (Monroe County Womens hindrance Network). They adopt certain(a) their customers be well-off with the athleticsction they provided. Its pa tently that they success with their set which deserving their go. Thats why degree centigrade% their customers go in seat for seconds. In addition, their onward motion campaigns are rattling good. They sponsored for trails move programs in local. Their successes with their jolly Programs choke their g disadvantagey to more customers for their unavowed lessons function. The record of address (passing discipline from wiz mortal to other person) is a rattling almighty irradiation to advertize their services without each expenses for media.If the Kids from schools sponsored linked the move lessons and elicit to live those lessons, they would permit their parents go to bed, and their parents would dictate their friends too. The cypher looseness relates to establishing a service culture through and through their programs to their provide morale. They are booming with their Kids programs. Its self-evident that their programs essential be in truth s himmer so it could disembowel children and unplowed them foot race smoothly. in addition it, the fun ingredient overly complex in their round morale. They defend the chew over of any single one in the problem entangle contented and enjoy their job. They did non settle the compel on e actually segment instead, they grade and activate their mental faculty by movement and payment. That is the case why they dejection clitoris the paygrade of go patrol from 44% in fivesome historic period agone to 88% in outlive year.The product rarefied Targhee centre on to create fundamental interaction amongst the guests and employees is their sequestered locomote lessons. This service is make because they create the companionship and cargo amidst their cater-customers and themselves. They pay their instructors imprecate on customer satisfaction and locomote business, that im image be the great(p) kick upstairs to their stave do their jobs at their best. T hey motivated their lag, from the lay jalopy attendants to go patrol, make them olfactory modality they are a part of the establishment. Targhee now discharge moderate their services lumber at the highest level. Their staff leave punish as much as they preempt to pointless customers satisfaction. You stick out follow through that they are in any case boffo with their effectual selling plan which is when steering is communicating efficaciously with guests, employees, and community leaders. (Brown, 2007).They make their staff did as they expected. They made customers unplowed culmination congest for them. The ski schools from other resorts break away as loss leader solely not for Targhee. They are more stand into their private lessons programs with the good leaders indeed their ski school brought 4.5% of tax and their brighten gelt is 30.1%, double to field average. To check up, Targhee created a service culture very unique. They rely on their custome rs satisfaction. They make the specialty amid them and others places whom has great advantages to them. They has an sound marketing plan base their Product, Place, price and Promotion. They know how to break-dance their potency and turn their disadvantages into their opportunities.ReferencesBrown, D. R. (2007). The eating house double-deckers handbook. Ocala Atlantic Publishing. Ihara, A. (2011, 06 26). Up Your do. Retrieved 02 04, 2013, from Up Your Service http//www.upyourservice.com/ intercommunicate/service-culture/service-culture-what-does-i

S4 W8 Second WA Assignment Example | Topics and Well Written Essays - 500 words

S4 W8 Second WA - Assignment ExampleThey do not believe on aiding mess solely but they also seek ways to empower and educate people to become self-sufficient. They work on two approaches which they believe will second the developing world.1- Jeffery Sachs established the foundation of The Millennium Village model. The basic aim behind the establishment of such village is to being cleansement and empowerment in the community (Sachs, 2005). This improvement revolves around crop production, education, creating health awareness, better infrastructure and many more.2- They are committed to facilitate people on the concept of microcredit introduced by Muhammad Yunus in Bangladesh (Yunus, 2003). Through this concept, AVPA lends small loans to skilled women in village. This approach helps them to become successful entrepreneurs and improve their living standards.APVA is different from other NGOs because they are committed to improve the living standards of the people in African villages. They do not believe on aiding the people but they also believe on making the approximately through their skills. Their microcredit program has helped them to attain their goals in alleviating poverty, hunger, improved healthcare facilities, and education and in other spheres of

The Impact of Sentencing Guidelines Essay Example | Topics and Well Written Essays - 1250 words

The Impact of Sentencing Guidelines - Essay ExampleSince the year 1966 when such guidelines began to be established, different forms of sentencing guidelines have come up, owe to their formulation and implementation. The last couple of years have had a significant increase in the formulation, implementation and use of these sentencing guidelines. Presumptive and voluntary sentencing guidelines have been apply since the time sentencing guidelines began operation (Lubitz, 2001). This paper intensively assesses the impacts of the sentencing guidelines to the justice system and to the society at large. This is in the view point that laws are set up to set and control the behavior of the society prior to the rights and freedoms of individuals. In the light of sentencing guidelines, this paper will also consider the goals of sentencing, the different types of sentences, constitutional rights in the context of sentencing and the general impact of these sentencing guidelines. Goals of Sen tencing A sentence refers to a formal and legal judgment pronouncing a specific punishment imposition following a criminal offence credence (Barlow, 2000). Different sentences are meant to achieve different results. In this regard, the goals of sentencing may vary from time to time. However, there are basic goals that sentencing is purposed to achieve. Deterrence is one of the goals of sentencing. In this case, bulk are afraid to commit disgust in order to avoid punishments that have been experienced by those who have committed crime. They therefore refrain from crime (Siegel, 2005). Deterrence can be both general and specific. The aforementioned is a general case. A specific case involves an act of not committing crime as a result of a punishment previously suffered. Sentencing is also tailored towards rehabilitating offenders. The basic underlying principle is to reform the convict. In rehabilitation, a crime has already been committed and a sentence passed. The aim of the se ntence is to promote a conscience, and this goal has led to an intensive sentencing guidelines structuring (Siegel, 2005). Rehabilitation strives to change the behavior of offenders. In this regard, as much as it regarded a punishment, the sentencing guidelines aims at promoting uniform sentencing for similar incidents of injustice against an individual, community or the society at large. Retribution is another goal of sentencing. In this case, punishment is imposed on offenders given the crime that each offender commits. The offender is linked to the crime committed, making it legal for an offender to deserve the punishment imposed prior to the crime committed. Offenders convicted of the same crime are treated equally (Barlow, 2000). Sentencing also seeks to achieve incapacitation. Incapacitation is defined as the punishment that reduces the chances of having a crime committed (Siegel, 2005). This goal is based on the idea that offenders convicted of various crimes are locked up in prisons. These prisoners are not bound to commit any crime in the outside society since their movement and actions are restricted, monitored and controlled. Types of Sentences Different types of sentences are imposed to offenders depending on the magnitude of the crime committed, rights and freedoms violated and the effect of such crimes to the society, scrimping and the state at large. These sentences vary and a number of them include Life

Network Security Essay Example | Topics and Well Written Essays - 750 words

Network Security - Essay ExampleCyber security made the greatest move on the discovery of Stuxnet, computer software, which is believed to be the basic warfare weapon and a computer virus that attacks and destroys industrial computer programs.Over the past years there has been a great debate close to the Stuxnet virus. This computer worm was first used to wipe sixty percent of Irans computer network and programs. The Stuxnet attack has far-reaching policy implications and cyber-security, since it demonstrates that earths are vulnerable to cripple cyber actions from other states. The source and the exact purpose of the virus are not well known to the international community. The software was basically designed to target industrial equipment. It is an IT discovery which attacks programs and destroys information aimed for an attack. Since the discovery of the software, different opinions regarding its application have been forwarded by many computer experts among other members of t he public. Views against the device have been raised while other individuals considered it a security device that can be used to improve security in a nation (Reveron, 2012).An observation on this device impersonate that there is a difference in the style of coding used in the software that initially affected the targeted states and the software that deploys once the virus has penetrated the states self-abnegations. The device has therefore been believed to have been a collaborative effort between its two developers, the United States and Israel. According to other experts in various defense departments, the highly complex computer software was the first of its kind. It is said to have been written to specifically target critical mission control systems that run a specific combination of software and hardware. Many experts believe that the kind of research coordinating and planning required to undertake this specific kind of multi-stage attack on an industrial control system is mo st likely

Rocks and Minerals Essay Example | Topics and Well Written Essays - 500 words - 1

Rocks and Minerals - Essay ExampleCrushed basalt is commonly used as aggregate in highway construction and railroad ballast. Basalt can also be found in asphalt. It is also used as floor tiles and stone monument. An evidence of basalt in mars is also noted as well as basaltic trembles in the moon. Basalt appearance is uniform but can be viewed under electron microscope to reveal its component silicate mineral.Dolerite is a type of basaltic rock. It is a fine grained igneous rock commonly called diabese. Dolerite is a medium grained igneous rocks commonly found in dikes and sills. It is composed mainly of plagioclase crystals, feldspar and clinopyroxene with augite and ilmenite as minor minerals. Unlike the common basalt, dolerite crystals can be viewed under a hand lens. This is an indication that dolerite was cooled slowly than basalt. Dolerite is noted for its resistance in weathering and therefore intimately commonly used to build roads and monumental stones. The Tasmanian penin sula in Tasmania, Australia has the worlds largest areas of dolerite.Most of the copper ore minerals are created by weathering and is mined as mineral chalcopyrite (CuFeS2). Chalcopyrite is the roughly abundant mineral ore of copper. When chalcopyrite is extracted for copper, it contains 34.5% by mass copper. Other copper mineral ores can be chalcocite Cu2S, covelite (CuS), bornite (2Cu2S*CuS*FeS), malachite (CuCO3Cu(OH)2), and cuprite (Cu2O). Copper mineral ores is mined for copper. Vast mountain areas are quarried for chalcopyrite, malachite and cuprite.Conglomerate is a large chunk of rock that has different minerals or rock types embedded to it. This is a type of sedimentary rock that is commonly found I beaches, rivers, and glaciers. Pebbles and small rocks are the major components of a conglomerate rock. Quartz is the most common mineral of pebble so is conglomerate. Iron oxide, calcium carbonate and silica are also tied together with all the components. Conglomerates doesnt have

Introduction To Luke Term Paper Example | Topics and Well Written Essays - 1500 words

Introduction To Luke - Term Paper ExampleTo begin with, it must be noted that there is no clear indication that the preceding(prenominal) mentioned text was written by Luke. It is the tradition of Church that attributes the creed to this apostle. However, there are several indications which contribute to acknowledgement of his authorship Luke was a highly educated person for his time, had a personal acquaintance with the Biblical characters, respected people who belonged to a lower class and was wealthy enough to devote time to make out a Gospel (Bock, 1994, 138).Similar to the authorship, there is not a direct indication of date. Just like many of the ancient texts, the originals were lost and the researchers are capable to work with the copies which were created afterwards. According to one approach, the Gospel of Luke should be dated 80 or 90 Common Era however, some researchers tend to move the globe of the text a decade further. In addition that that, some scholars point ou t that mentioning of various contemporary events, such as conflict in the hologram families or heresy of Marcion, provides enough basis to move the time of the creation of the scripture even further.The interview of sources is another interesting one when it comes to evaluation of the Gospel in question. The main basis for the narration is the Gospel of Mark which was written roughly a decade before. However, since this text featured more factual information, Luke uses the so called Q source in order to present the complexity of the teachings of Jesus. Finally, there a part of the Gospel, around one third, that is unique to Luke.The structure of the Gospel in question is traditionally divided into six sections. The first part is the formal introduction, containing address to Theophilus. The next section is the description of birth of Jesus and his boyhood. Afterwards there is a part which tells the readers about baptism of Jesus and his fight against the

The Economic Environment of Business Essay Example | Topics and Well Written Essays - 3000 words

The Economic Environment of Business - Essay ExampleOther commercialise drivers for these take out products are the increased variety of products including flavoured milk, and also the increased advertising efforts by companies. Suppliers and processors of milk products have adopted measures that aid them to act on interest of consumers. even so the trade for milk products faced difficulties in the year 2001 to 2002 due to very emit farm gate prices and the foot and mouth diseases that affected UK herds, UK milk quotas and the low farm gates has led to the prices being lower than the cost of production placing the farmers under great pressure and also extend on their limits. 2 virtually of the major companies in the UK involved in the production of milk and milk products include Robert Wiseman Dairies, Unilever Best foods UK Ltd, The Yeo Valley Organic Company Ltd, The Kerry gold Company, Kraft Foods UK Ltd, brand-new Zealand Milk Product Ltd, Dairy Crest Group and the Muller Dairy company. 3Milk and milk products producing firms assume an oligopoly market structure where there are restrictions or barriers to entry, these barriers to entry are associated with health issues and also the prevention of unhealthy competition, market prices are causing these firms to shut down and also the farmers are under pressure in the production of milk to these prices. Market structure that existsThe market structure that exists in this diligence is an oligopoly structure, an oligopoly market structure the market is usually dominate by a few firms, this type of market structure falls between a perfect competition and a pure monopoly. This type of market there are times when there is high competition while at other times the firms in an oligopoly may collude by regular prices and dominate the market.4The firms in an oligopoly market are faced with a kinked demand curve and this is for the simple reason that if a firm raises the price of the product it is non followed by others. On the other hand if it reduces its prices he is followed by the others, this is the reason why the demand curve at high prices of the product is quite rubbery and at lower prices the demand curve is quite inelastic. 5This is diagrammatically illustrated belowDetermination of price and quantityThe average revenue curve make up the demand curve which in this case is kinked, if a firm in this industry raises its price it is not followed by others, if it reduces its price it will be followed by others, therefore the price and quantity in this industry is determined by the price of others, one firm will not raise its prices without considering the decisions to be do by other firms.6 However sometimes the firms may collude and dominate the market, therefore the price in this kind of market is determined by market forces and in this case they become price takers and sometimes the price is determined by the firms and this case they become the price makers.Barriers to entry B arriers of entry into the milk producing industry is necessary in that it helps in the prevention of

International Arbitration Research Paper Example | Topics and Well Written Essays - 2500 words

International Arbitration - Research Paper ExampleIt is not a surprise that the research analyses the two, though they are more of a unity state, China and Hong Kong have different ways of tackling planetary cases and in this research states the differences and similarities, the advantages and disadvantages that arise because of those differences and similarities.In Hong Kong, the court ensures minimum interference in international arbitration and everything to do with supervising legal matters of international arbitration is done by the Hong Kong International Arbitration Center and the other bodies within it. The company took over each(prenominal) the responsibilities in international arbitration that would have been carried out by the Hong Kong court. The case is different for China where the Peoples court is also in part responsible for relations with international arbitration though it also has an independent body with which it works. So this is meant to give all these deta ils and come up with the best means of courts matter in international arbitration and cases of the like.Research results will be based on the literature that is available about the two states but also on the answers and responses that will be received from the interviews and questionnaires that will be distributed.This research is meant to explain Chinas and Hong Kongs courts supervision and assistance in internationa... The research will also try to compare the local arbitration procedures to international procedures in order to assist in getting a difference between the procedures of handling local cases and those of handling international cases. The research aims at pointing out areas that need reformment and therefore come up with suggestions to improve the Chinese courts exponentiation in international arbitration as compared to Hong Kongs.The Objective of the ResearchWith detailed information on the appointment of the court of the peoples republic of China in international arbitration, this research will also obtain to light the position of Hong Kongs court in international arbitration. Just as for the peoples republic of China so shall it be for Hong Kong, the research seeks to find out Hong Kongs courts involvement in terms of supervision and assistance in international arbitration. From the findings a comparison will be made of the two involvements i.e. the involvement of the court of Peoples land of China in international arbitration and the involvement of the Hong Kong court in supervising international arbitration.Therefore the main objective of this research is to compare the involvement of the two courts in international arbitration, analyze the advantages and disadvantages of the degree of the courts involvement in international arbitration and from these come up with suggestions on what the court could do to improve international arbitration. Both for the peoples republic of China and for Hong Kong.The Scope of the ResearchThe scope of th e study will be the court of the Peoples Republic of China and the Hong

Bicycle Thieves Movie Review Example | Topics and Well Written Essays - 750 words

bicycle Thieves - Movie Review ExampleIn many ways, the young boy represents a purity and moral fortitude that elders nearly him have difficulty to master. The young boy accompanies his father through his long, arduous and ultimately futile attempt to locate his stolen bicycle. But throughout these travails, he just betrays his immaturity. The poise and understated maturity of young Bruno is pleasing to see. I believe it is upon De Sicas directorial discretion that Brunos character was drawn on those lines. There is ane scene in particular where the young boys maturity comes to light. It was when his frayed and tired father slaps him on the cheek out of his own privileged frustrations. Bruno was hurt and he starts to cry. He moves away from his father and sulks. Yet, when his repentant father comes to him to console and cajole, he does not rebuke him. Instead of playing truant and throwing a tantrum, young Bruno allows his dad to make peace with him. Eventually, his father takes him to a restaurant to buy him a luxurious cake. In a subtle irony, De Sica showcases how the young locoweed sometimes lead the old and display more maturity. Neo-realist cinema might be passe for modern audiences, but when De Sica gave it full expression in Bicycle Thieves it was fresh and inventive. In fact, poverty as a theme for commercial cinema was thought unviable by many producers. Consequently, De Sica had difficulty garnering funding for his project. The fact of the availableness of only a limited funding actually accentuated the neo-realist feel in the film. For example, the lead actors are all amateurs who barely had any acting experience prior to the film. The scenes were all shot on location without using any studio settings. The stuff and nonsense reality of poverty was well captured too. After all, it doesnt require big-ticket(prenominal) props to execute a film based on the ordeals of poverty. Consistent with the neo-realist style the background music for the fi lm is minimal. The idea is to let the story work its own sense of drama and poignancy without the aid of music. Moreover, an austere production philosophy resonates with the poverty and frugality at display onscreen. (Wakeman, 1988) The film is good material for philosophical inquiry. In my view, the essence of the film is the last scene where the victim decides to become the victimizer. When Antonio Ricci (the protagonist) decides out of desperation that he would steal a bicycle to compensation what had been stolen from him, the title Bicycle Thieves takes on an added dimension. What was till that point in film a reference to the gang of burglars who steal bicycles and resell them in the market, now includes the aggrieved nonstarter himself. This is a tendinous political statement on part of De Sica about the nature of poverty and the evaluation of morality in this economic realm. In other(a) words, the film can be seen as an early exploration on the vicious cycle of poverty an d crime. There is little doubt that the directors take on these twin blights of society are rather sympathetic. This much is evident from the overall tone and effect of the film. In this sense, the film is a powerful social and political comment something that is apt for further study from sociological perspectives. (Ratner, 2005) In sum, Bicycle Thieves is an important work in the history of world cinema. Its charm is universal because its theme is universal and based on humanism. Bicycle Thieves is an intense film that has an underlying engagement with humanist

Review on the Principles of Economics Research Paper

Review on the Principles of Economics - Research Paper ExampleThree discuss how the economy travels as a whole trade, interaction of households and firms in market economies, government intervention in the economy. The last three discuss how people interact nations standard of living depends on its capacity to produce goods and services, prices rise when government increases the money supply and the economy faces a short-run trade-off between inflation and unemployment. This topic gained my attention as I realized that economics is totally around us and plays a vital role in our daily life activities. It not only exists in situations like visiting the bank to deposit money or taking out cash from an automatic teller machine but also conditions like buying a small gift from our savings or watching the soccer match and not doing homework. My popular topic was the concept of Opportunity Cost which is basically with reference to what is seen in opposition to what is unseen. This co ncept has a lot of depth link up to it. We are all aware of the direct costs of life. We experience them whenever we take out our wallet to manufacture for something like when we dine out and pay the bill, buy a drink, pay for the bus ticket, pay for our tuition etc. However, we tend to ignore the unseen or the hidden costs that we seduce to pay for and the choices that we make regarding them. For example if a person buys a car for $10,000 there are many other things he couldve done with that much amount of money. He couldve invested it, or spent on travelling etc. But its on him to make the decision and choice as to what he has to give up in order to achieve something. So basically opportunity cost is spending our capital, time and energy on one thing in substitute of another thing. In order to break up this, our decision making skills and preferences come into account. I have learnt that every choice or decision that I make always has an opportunity cost attached to it and it is not necessary that the cost is easily seen. The cost can be unseen as well. Like I had andd $100 and could not mold as to where should I spend them. It could be spent either on partying with my friends, or shopping for me or buying books to read. I can even save them up instead of using them all. Furthermore this concept taught me how to measure the benefits of every activity that I decide to do. Like when I have a couplet of hours relaxing time I have to make choices as to what should I do? Whether I should read, sleep, watch TV, listen to music or talk with the family. then(prenominal) I calculate the advantages that I obtain from each activity. This process exercises my brain and helps me decide as to what I should carry out. I learned that the option which brings the nigh overall benefits to my life is the finest choice and the accurate thing to do. Most importantly, by studying this concept I have learned to value time and I have realized its significance. In every situ ation I find myself calculating and thinking as to what can be the best thing I should be doing right now? Am I spending time in the right place? By developing this mindset I have learned to take improved decisions that facilitate me in making my life and lifestyle healthy. I intend to study and become acquainted with the economic concepts that work at macro level. I want to improve my knowledge and understanding about the global affairs and how economic activities dominate and regulate all the

Collaboration and Peer Reviews Essay Example | Topics and Well Written Essays - 500 words - 1

Collaboration and Peer Reviews - Essay ExampleAlso, a fox throw out be completed much faster when collaborating because each team piece can focus just on what they are good at. Working as an individual requires someone to be involved in every fiber group work means that each person can specialize. On the other hand, collaboration on a project means that some large number may slack off because they think that others will do the work for them. Some people are just naturally lazy, so being give out of a group allows them to receive a grade that they dont deserve. Another disadvantage to working as a group is that there can be disagreements among group members. A famous saying that shows this is too many cooks spoil the broth. The said(prenominal) can sometimes be true in collaborating on a projecteveryone thinks that they know what is best for the group and they try to impose their views on others. No one is willing to compromise and, as a result, the project turns out to be a di saster.By go offing my peers writing, I have been able to get different views on how to write a paper. Everyone has a different flair when it comes to writing, so to learn from someone elses style can benefit my own writing. Of course, some of my peers writing may not be up to scrape this is where I can offer advice and hopefully improve their writing ability. In doing this, I can think through the thought processes that go into writing and I can adapt my style so that I am a better writer in the long term.The good thing about acquiring my papers reviewed by my peers is that hopefully they will pick up on something that I may have missed. Because they have attended most of the classes with me, they have been taught the same writing principles that I have. Sometimes, another person can catch something that I havent because they are reading it with fresh eyes. A negative to having my peers review my papers is that they perhaps do not have a

Sustainability about gasket Coursework Example | Topics and Well Written Essays - 750 words

Sustainability about gasket - Coursework ExampleGasket technology purpose to provide sealing ascendant that match the flange size that provides longtime sustainable life service, the gasket must comply with the current technology. The sealing technology must be flexible to the advancement in technology. Sustainability of gasket depends on technological stability, economic relevance, customer satisfaction and environmental concern.Technological sustenance, describes all the necessary activities that will keep the gasket in operation. The designers and producers must interpret a continued manufacture of the brand version currently and maintain the satisfaction as in the original version in the future (Verghese et al. 123-145). The elementary concern with the project is correct seal sizing and conformation with the geometry of the flanges.The designers must ensure the gasket brands design will be able to satisfy the evolving system requirement. In most industrial piping systems ther e be numerous flanged joints, each of the joints is subject to failure (Verghese, Karli, Lewis, and Fitzpatrick 121-145). If any if any of the pipe system fails then the company is likely to incur several losses due to disruptions on the regular operations. The system breakdown to some extent can lead to injury and death. bother in achieving gasket technological sustainability is the design lifetime under the operating temperature and pressure. Insufficient gasket loading which is the likely course of most flanged joints failures (Johnson, Anthony, and Andy 72-82). Different types and design style gasket are best fit seals. For sustainable service, the metal-jacketed gaskets must have a minimum load of 5000 psi for an adequate seal. The best solution in ensuring gasket sustainability is joining the drill of rubber bound gaskets that require a lower loading of 100 psi.Environmental sustainability determines the possible

Computational Phylogenetic Essay Example | Topics and Well Written Essays - 500 words

Computational Phylogenetic - Essay Examplevictimization the resulting neighbor.outtree generated as your answer in Question 2, generate the correspond dendrogram using the drawgram program found at the MOBYLE Portal under phylogeny/display. encumber both program parameters set to default except for the Drawgram options parameter you entrust need to change this parameter to a file type you can take to on your computer (e.g., Windows BitMap). Copy/Paste the resulting image as your answer.Using the resulting dnapars.outtree generated as your answer in Question 4, generate the corresponding dendrogram using the drawtree program found at the MOBYLE Portal under phylogeny/display. Keep alone program parameters set to default except for the Drawtree Options parameter you will need to change this parameter to a file type you can visualize on your computer (e.g., Windows BitMap). Copy/Paste the resulting image as your answer.Run the fitch program found at the MOBYLE Portal under phylo geny/distance. Keep all program parameters set to default except for the parameter you will need to change to run Minimum Evolution instead of Fitch-Margoliash. Copy/Paste the resulting fitch.outtree as your answer.Using the resulting fitch.outtree generated as your answer in Question 6, generate the corresponding dendrogram using the drawtree program found at the MOBYLE Portal under phylogeny/display. Keep all program parameters set to default except for the Drawtree Options parameter you will need to change this parameter to a file type you can visualize on your computer (e.g., Windows BitMap). Copy/Paste the resulting image as your

My business planning and presentation experience Essay

My business planning and presentation start out - Essay ExampleAimed at working women aged between archeozoic 20s to late 40s, the stores would carry the designer outfits of all leading designer labels. As a sole proprietorship firm with a total Capital deployment of 350,000 of which I would contribute 100,000 and rest would be loaned from the bank. Expected the breakeven by the end of the first year Closet expects positive cash flows by the second year onwards. oer 35% of the capital is to be deployed in marketing and promotional activities I have the long term of objective of having a total ofThe basic predilection of Designer Fashion Retail Showroom is acceptable as viable proposition. Because, the demand for designer clothes is always there and the store could maintain its identity as a store that offers a good selection, reasonable prices, a convenient location would attract and keep customers. However, on hindsight it would have been better to go for a larger single store i nstead of opening deuce-ace small stores at three different locations all of a sudden.4. My work experience as a sales soul in the Gucci Outlet gave a lot of practical knowledge on how a retail showroom works, how it looks like, how the customers should be treated, what are the things that customers look for etc. which gave me a lot of confidence.3. My presentation could have been a lot better. ... My work experience as a sales person in the Gucci Outlet gave a lot of practical knowledge on how a retail showroom works, how it looks like, how the customers should be treated, what are the things that customers look for etc. which gave me a lot of confidence.The Weaknesses As realized while making the plan1. Accounting is not one of my strong subjects and that reflected badly on the financial planning of the project. in that location were several grey areas in the plan that ought to have been taken care of.2. Staffing I paid very little attention to the Human Resource proviso and could not provide a clear picture on how personnel would be recruited, paid and maintained.3. My presentation could have been a lot better. I did not do my homework on certain aspects such as the financial viability of the project. Especially when asked why the bank would give me a loan for such a big amount I was caught on the wrong foot. Also, I could have included a little bit of meaningful humour in the presentation. The flaws in the project as reviewed1. The main problem was that three showrooms were planned within the first month of operation. It was a very flawed caprice. There was simply no way that I could have managed all three stores. Moreover, this would eat into our resources so much that it was almost like spreading myself too thin. Instead, what would have been a brighter idea to invest in a single, larger, better store. More space means much places for comfort, more places to display the merchandise, more places to keep the stock, more frontages to attract more wal k-in customers. And this would also mean that I could be around to meet all my customers and offer my services to them rather than having to run around to all the three stores trying to supervise every little

Lessons of the Cold War Essay Example | Topics and Well Written Essays - 500 words

Lessons of the Cold War - Essay ExampleNotably, the leaders from both sides changed after a grade of the war, but the war continued. Cold war led three main political blocks globally the pro-America policies, the pro-Soviet Union policies, and the nations that never supported either side. In armed combat the war, the first president of the linked States into the war, President Harry Truman used a doctrine that was referred to the Truman Doctrine (Carafano, Cox, and Rosenzweig 64). In his doctrine, Truman supported communism effectively. This made him take supremacy over Greece and Turkey. Additionally, the United States used the Marshall plan that strengthened the government and economies of the countries within Western Europe. The main reason why the nuclear war occurred despite the presence of nuclear weapons in Cuba was that the Soviet United agreed to remove them after the United States had detected their presence. Additionally, both sides agreed to end or dislodge their nu clear weapon tests above the ground, in space, and under water (Carafano, Cox, and Rosenzweig 231). There was further ban of deployment and testing of the long distance missiles. Despite the series of agreements, the United States was seen as the winner of the war since during the war it formed ally with numerous, powerful nations and supported numerous other nation that strengthened it support. Moreover, it international or orthogonal policies seemed to have worked well for it. Though it seems too difficult to achieve, the United States should aim at seeking allies with some Muslim world.

Martin Yan’s Biography Essay Example for Free

M artistic productionin Yans Biography EssayCulinary Arts is widely acknowledged today as the art of homework, and its popularity is increasing all oer the area. There are numerous ren delivered and skilled chefs who have become well-known for their knowledge, creativity, and passion on culinary arts. Today, a lot of gifted chefs are getting famous for their cooking projects, cook books, and different component parts to the world of culinary arts. One of the famous and respectable chefs in the world is Martin Yan. Martin Yan is a Chinese-American chef he was born in Guangzhou China on the yr 1948. His father was a restaurateur, and his mother operates a grocery store. Martin started and learned how to cook at the age of 12. He decided to move and live in Hong Kong when he reached the age of 13 years old and studied in Kowloon City in Munsang College. Martin experienced working for his uncles Chinese restaurant and learned a lot of traditional methods of Chinese cooking. He th en got the opportunity to study in thunder mugada and later got his masters degree in food science in University of California in Davis on 1975.He finally got the passion for teaching and became a professor in the universitys extension program, and he also appeared on a local TV talk show in Calgary, Canada in the year 1978 (Yan Can Cook, 2008). Since then, he has been hosting different cooking shows. Among these shows is Yan Can Cook, now a popular cooking show which started in the year 1982 (Yan Can Cook, 2008, n. p. ). He became a celebrity indeed, winning different awards from his enthusiasm, talent, interest, and creativity as a culinary chef.He received the James Bean Award for best television cooking show in 1994, and two years later, he was granted an award for best television food journalism by the same award-giving body (Yan Can Cook, 2008, n. p. ). In 1998, he won an Emmy Award for the best cooking show (Yan Can Cook, 2008, n. p. ). In addition, he also received an award from the Chefs acquaintance of the Pacific Coast and the Courvoisier Leadership Award on the Antonin Award (Yan Can Cook, 2008, n. p.).He also sometimes appears on a cartoon talk show called Space Ghost which is now currently airing in the Cartoon Network show Adult Swim (Yan Can Cook, 2008, n. p. ). He was also a part of the Singaporean movie Rice Rhapsody during the year 2005. He currently hosts his own show entitled Martin Yan Quick and Easy and can be seen sometimes as one of the judges in the popular show Iron Chef of America (Yan Can Cook, 2008, n. p. ). Nowadays, he is also hosting Martin Yans Chinatown grooming, a show wherein he tours different Chinatowns all over the world (Yan Can Cook, 2008, n. p. ).The format of his shows encompasses the different approaches and styles in Asian cooking he travels in different places all over the world to introduce a certain local cuisine on TV (Yan Can Cook, 2008). Aside from hosting and having different cooking shows, Martin Yan ha s published several cookbooks as well, wherein he introduces Chinese American culinary arts all over the world. He wrote about 25 different cookbooks, which include Martin Yans Chinatown Cooking and Chinese Cooking for Dummies which also won an award (Martin Yan Biography, 2008, n. p. ).His main objective is to represent the Asian culture and culinary arts not only in the westward part of the world but around the globe as well (Martin Yan Biography, 2008). Martin Yan is one of the most famous guest instructors at different culinary institutions and academies for the most part in the Western and Asian part of the world such as the Wales University, California Culinary Academy, Chinese Cuisine base in Hong Kong, the Culinary Institute in America, University of San Francisco and the Chinese chef training programs in North America (Martin Yan Biography, 2008, n. p. ).Furthermore, Martin Yan also founded his own culinary school in San Francisco California named Yan Can International C ooking School (Martin Yan Biography, 2008, n. p. ). Like his father, he also became a restaurateur he opened the Yan Can Restaurant in 2002 in San Francisco bay area in California. His restaurant offers Asian menu, and it is more likely to have different branches all over the world in the years to come (Martin Yan Biography, 2008). Martin Yan has greatly contributed in the culinary industry. He became a culinary diplomat for the American Culinary Federation.He received a doctorate degree in culinary arts for his contribution to the food and hospitality industry. Moreover, he also received a doctorate degree in humane letters from the Colorado Institute of Art. Aside from that, he also received an exceptional recognition from his peers as a master chef. In 2001, he became an inductee of James Beard Foundations DArtagnan Cervena Whos Who of regimen and Beverage, which honors food and beverage professionals for their significant and lasting achievements (Yan Can Cook, 2008, n. p. ).Th us, due to his success in the culinary arts industry, he became a respected professional chef and a member of different prestigious organizations such as the American Institute of Wine and Food, American Culinary Federation, Chinese Cuisine Research Institute, Chefs Association of the Pacific Coast, Association of Chinese Cooking Teachers, Institute of Food Technologists, International Association of Culinary Professionals, and American Authors Guild (Yan Can Cook, 2008, n. p. ).There are vast name of chefs that people can watch on TV and different cookbooks made available for everyone, but Martin Yan has become exceptional because of the distinct Asian influence he brought in the industry of culinary arts. With all the awards and honors Martin Yan received, he is regarded as one of the top famous culinary chef all over the world. He has made a lot of worldwide remarks on the culinary arts and greatly influenced countless chefs, professionals, and people with his passion and knowle dge in the art of culinary. He has shaped a lot of people to become a good chef.He teaches and passes his knowledge to other people so that he will always be reminded with his own style and contributions in the culinary world. Hence, with his cooking shows, cookbooks, and teachings that focus on the Asian culinary arts and culture, Martin Yan is continuously inspiring people to pursue their passion.References Martin Yan Biography. (2008). American frolic International Speakers Bureau. Retrieved December 8, 2008 from http//www. aeispeakers. com/print. php? SpeakerID=1103 Yan Can Cook. (2008). Meet the chef. Retrieved December 8, 2008 from http//yancancook. com/mybio. htm

Critical response - Of mice and men Essay Example for Free

Critical response Of mice and men EssayWithin The reinvigorated Of Mice and Men by John Steinbeck the contri providedor is presented with a selection of sad, lonely individuals who have no families. As currently as the novel starts, the author creates a picture of the surroundings in the readers mind the river drops in close to the hillside bank and runs deep and green this gives the reader a feeling of peace at mind. The reader is then presented with George, a sm all in all man with strong features, and Lennie, a gentle person who enjoys who enjoys the company of a pet. In the novel Lennie continuously gets the pair into all sorts of trouble and by the end of the novel George has no choice but to shoot Lennie, due to the fact that he murdered an innocent woman, who happened to be Curleys wife, the bosss son. It soon becomes apparent that the theme of loneliness is illustrated through characterization between the main characters. The first character we are introduced to is Le nnie. Lennies character is illustrated by his mental immaturity. Blubberin like a baby? Jesus Christ a big guy like you The reader first sees that Lennies loneliness and need for companionship during his journey to the ranch.What you want of a dead mouse? , to which Lennie responds maybe I could pet it with my thumb while we walked along. Lennie wants to carry a dead mouse round as a unvarying companion. This shows how desperate he is to feel loved and to have a friend. One of the characters that illustrates loneliness is a man named Crooks. Crooks is a colored man s been unaffectionate from the rest of the ranch due to the fact that he is a nigger. The reader feels sympathy for crooks because he has his own shelter and has no friends. As soon as a white man enters his shelter, Crooks initial reaction is to tell them to get lost I dont want to know.This again shows the reader that Crooks is a lonely individual. some other character that emphasizes the theme of loneliness is Cu rleys wife. To the readers surprise, the author never gives Curleys wife a name. This reinforces the fact that Curleys wife is there to look after Curley and that she is not important to anybody else but himself. It also shows that the other ranchers are not used to talking to other woman. Curleys Wife is generally considered to be a tramp by the men at the ranch and shamelessly uses sex to intimidate the workers.She married Curley so she could leave home and be spoilt with gifts and do whatever she wanted. However it is obvious that this did not happen and she hates her husband. . She still holds some hope of a better life, by claiming that she had the chance to become a movie star in Hollywood. Another elicit character is Candy, an old man who only has a dog to keep him company. Candy is the oldest out of all the other ranchers, who has only one hand because he lost the other hand in an accident on the ranch. Candy is a frail person because he has had to work on the ranch for so long because he has no friends.There comes a sad point in the novel when backsidedys dog is shot because he is giving off a bad odour. This shows the readers that the ranchers dont care for anyone else but themselves and that they have a short temper. This incident seems to put Candy down more because he now has no companion. In addition to this, Candy feared that he was going to be on the ranch until he died. This image is reinforced when he ws caught ease dropping on George and Lennie I didnt here nothin you guys was saying. I was just standing in the shade scratching my dog.Although the novel is filled with men trying to earn money so that they can fulfill their dreams, it is obvious that the main theme of the novel is loneliness. This is illustrated through the sad, traumatic, lonely characters that work on the ranch. The entire novel is devoted to reinforcing the main theme, loneliness, and therefore creating sympathy for the characters on the ranch.